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A transforming enterprise

My first policyholder meeting as CEO was March 2012. It doesn’t seem that long ago. Yet, it’s incredible how far American Family Insurance has come since. We were just one company then. Today, we’re a transformed enterprise. This all started around 2007, when the insurance industry was in the middle of its own disruption. My […]

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The ‘how’​ is just as important as the ‘what’​

Historically, corporate strategic plans focus on goals, initiatives, measures and financials. This is the “what” of most strategies: What you’re doing and what you’re measuring. At American Family, we recently added emphasis to the “how” of our strategy. This is our mission, vision, values and culture. It’s how we deliver products and services to customers. But it’s also how we work with each […]

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