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Planned vs. forced innovation

This week, several cities and states issued shelter-in-place or safer-at-home mandates to help slow the spread of the COVID-19 pandemic. In many cases, these decisions also make it clear we’ve got a long road ahead of us. This doesn’t seem like it’s going to be over anytime soon. It’s going to stretch our collective abilities […]

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A transforming enterprise

My first policyholder meeting as CEO was March 2012. It doesn’t seem that long ago. Yet, it’s incredible how far American Family Insurance has come since. We were just one company then. Today, we’re a transformed enterprise. This all started around 2007, when the insurance industry was in the middle of its own disruption. My […]

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Embracing paradoxes and contradictions

The start of a new year and new decade is an exciting time. For leaders, it’s a chance to look ahead and consider about what’s possible. It also a challenging time. For starters, technology is replacing jobs due to the growth of artificial intelligence, robotic process automation and machine learning. Companies are becoming more efficient, […]

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The ‘how’​ is just as important as the ‘what’​

Historically, corporate strategic plans focus on goals, initiatives, measures and financials. This is the “what” of most strategies: What you’re doing and what you’re measuring. At American Family, we recently added emphasis to the “how” of our strategy. This is our mission, vision, values and culture. It’s how we deliver products and services to customers. But it’s also how we work with each […]

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This is who we are

Later today, I’ll share 2018 American Family Insurance results during our annual member meeting. Thanks to investments we’ve made and leaders who supported it, American Family is positioned to be more than just a great exclusive-agency insurance company with a 19-state footprint. That’s who we were. Today, we’re more. We’re a … Direct-to-consumer insurance company. […]

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A Culture of Innovation That Will Reinvent an Industry

Insurance – like many industries – has dramatically changed. I’ve talked about this disruption for some time now. Customers have different needs. Emerging technologies, a heavier reliance on data, automation … they all factor in. Shifting workforce needs are also important. They reshape our company’s narrative … how we talk about what we do. During […]

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Amplify Gratitude

“How do you amplify gratitude?” I asked this question recently on Twitterand LinkedIn because I believe in the power of gratitude. It’s an essential element of organizations move forward. Gratitude is built into what we do every day, and how we connect with customers, our communities where we live and work, and with each other. […]

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United as a Catalyst for Change

One of my favorite parts of American Family’s culture statement comes at the end, when the focus turns to our communities. We are a catalyst for change. So people will say: “This is a better community because American Family is part of it.” As American Family’s United Way campaigns draw to a close, I wasthinking […]

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Courageous Innovation

American Family Insurance has been part of this community for more than 90 years, and part of my life for almost as long as I can remember. We started as Farmers Mutual in 1927, in the Tenney Building on Madison’s capitol square. Now, we’re a Fortune 400 company. Through our history, we’ve grown and adapted […]

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